March 8 marks one of the days in history where people make a difference in the world — International Women’s Day. This day has been on the calendar since 1913. Not defined by one country or one specific group, it was started by multiple women all over the world. With a struggle for equality, the day marks someone who can make a positive difference for women globally. Definition of woman: the power to create, nurture, and transform. It means selfless love, care, and affection. Women ignite the spirit of strength and hope.
What is International Women’s Day?
International Women’s Day is a global day celebrating the achievements of women from social, economic, cultural, and political fields. There is not one government, charity, business, institution, network, or media outlet that is responsible for this day. There is always a theme to surround the calendar day for a specific cause. Usually, this involves a celebration for unity, reflection, advocacy, and action. There is so much power behind this day as women rise in different cultures, making a difference wherever they go to influence others.
When Did International Women’s Day Start?
International Women’s Day has been a day of observance since the early 1900s, which was perfect timing because it was when the world started developing more, and the growth in population was booming. This proves that women strategize their moves the right way, you go girls!
Starting in 1908 in the United States, there was a difference between men and women. Men were the “breadwinners,” and women had to stay home to take care of the house and kids. As women’s voices were being heard, they were able to work, but still living in a man’s world and not being seen as an equal. Not cool at all! So, more than 15,000 women marched in the streets of New York, demanding better pay and voting rights.
In 1910, a woman named Clara Zetkin, who lived in Denmark, came up with the idea of an International Women’s Day. She suggested that in every country there should be a celebration on the same day to share their demands. The conference was joined by over 100 women from 17 different countries, from social parties to working women’s clubs.
Jumping way ahead to 2011, the first-ever event was held 100 years ago internationally. In the United States, President Obama made March “Women’s History Month.” So, the month reflects the extraordinary accomplishments of women shaping the country’s history.
We can officially say that Beyoncé had the right idea with the song Who run the world – GIRLS! Women have been fighting for their rights for over 100 years, just so all the girls today can have a voice and not be afraid to act on what they feel or want. Culture and ethnicity have given new light to this day. There has been such a significant change in society when it comes to women’s equality. We notice now that more women are present in the boardroom, legislative rights, impressive role models in every aspect of life. We have female astronauts, prime ministers, CEO's, entrepreneurs, and they all have real choices. Diverse activity connects women from all around the world, including rallies, business conferences, networking events, fashion shows, and more.
Eleanor Roosevelt said, “Well-behaved women rarely make history.” Quotes like this are inspiring women that if they want something, don’t be afraid to go that extra mile to get it. So, on International Women’s Day, it’s all about a celebration of the hard efforts continuing to create a world of gender equality.
For any day of observance, there are always colors to signify the day. What are the colors for International Women’s Day? The main color used for this day is purple to signify justice and dignity. Not only is purple the color for IWD, but in 2018, women actually claimed the ultra-violet Pantone color to be used as the primary color for the holiday. It also represents the future and gender equality. Along with purple is green, which symbolizes hope, and white, which represents purity, but it’s not used much anymore for controversial reasons.
2020’s theme for International Women’s Day is #EachforEqual. It was chosen to remind everyone that it’s on each of us to help create a gender-equal world. The theme aligns with the UN women’s new multi-generational campaign, Generation Equality. 2020 is a key year for advancing equality worldwide as the global community makes progress for women’s rights. The year represents an unmissable opportunity to mobilize global action to attain gender equality and human rights of all women and girls. The observance aims to bring together the next generation of women and girl leaders, plus equality activists with the women’s rights advocates to celebrate change-makers of all ages and genders to discuss how they can tackle the unfinished business of empowering all women and girls in the years to come.
For International Women’s Day 2020, there are a few brands that are partners in this observance, which include Amazon and Avon. Also, there are some brands doing collaborations with those involved in the movement. These collaborations include EyeEm, Puffin Schools, Lean In, Where Women Work, and Teachstarter. The International Women’s Day website has a page where they invite collaborations that include education, work, empowerment, and health.
There are so many ways that brands can get involved and even go beyond just one day. Brands come up with inspiring campaigns captivating women and their achievements. Some have already made an impact, such as the Fearless Girl statue on Wall Street, Barbie doll versions of iconic women, to even more women getting involved with sports, whether they are watching or being a part of the industry.
So now that we went through everything about International Women’s Day, which is so inspiring to us, props to all the women out there! We at Brooklyn Cloth wanted to be one of those brands who gets involved in such a great day because we have some awesome women as part of our teams, and we love them so much! Plus, they kill it every day and know how to hustle like the bosses they are! So, we created a limited-edition collection for International Women’s Day to bring attention to the day. We chose to go with the theme #EachforEqual. We designed pullover hoodies, short sleeve tee shirts, a baseball cap, and a beanie.
The pullover hoodies come in black and pink with Each for Equal screen printed on the front to show our love and support to all the women making a difference out there. They are comfy and can be worn all year long to show support, especially since this year is all about gender equality.
The short-sleeve tees come in black, white, and of course, purple! Purple, as we know, is the primary color for this observance, symbolizing not only the day, but dignity and justice. Feel proud when you walk around in these tees wherever you go, plus be confident while wearing them.
We also designed a baseball cap that you can rock during any kind of weather to protect from the rain or keep the sun out of your eyes. Plus, we embroidered Each For Equal on the front, so it signifies the day. Also, for those who love beanies! We designed a cute cotton beanie with Each for Equal embroidered on the front in purple.
You can shop the whole collection available now right here. Don’t forget to use the hashtags #BKFAM #EACHFOREQUAL on social media for a chance to be featured on our page.
Today and every day, we celebrate women making a difference out there!
WHO RUN THE WORLD?!