For the second year in a row, Brooklyn Cloth was able to partner with the fine folks behind Lollapalooza Music Festival in the Windy City. Though this year was a bit different as we were happily asked to be a part of the Lollapalooza “Around The Park” Shopping experience. This experience allows festival goers to check out cool and exciting brands that are a festival lovers dream 😜 We were also excited to make some awesome friends with other cool vendors like Chicago natives Festy Besty and Cheesie's Pub and Grub!
Our talented in house designers created some amazing Lollapalooza specific merchandise, which Lollapalooza sold inside their air conditioned merch tent. Though their merch tent became a sort of sanctuary for the over heated attendees our tent was where the party was at! With great enthusiasm, we gained Lollapalooza fans who were digging our Chicago Ltd Series collection that includes 5 different Chicago influenced designs. The collection ranges from tanks, a tee, a pinstripe baseball jersey, and Chicago pins that included deep dish pizza and bean designs. From born and raised to transplant Chicagoans, our collection was happily a major success and we could not be more proud to show our Brooklyn love for Chicago! But hurry because we still have a limited run of the designs on our ecommerce website! You can take a peek here ==> https://www.brooklyncloth.com/collections/chicago-ltd-collection?utm_source=Ecommerce%20&utm_medium=Blog%20Post&utm_campaign=Chicago%20Ltd.%20Series%20
Before we stepped onto the Lolla grounds, we had the privilege of partnering with Windward Board Shop who graciously hosted a pop up shop event, where all 5 of the Chicago Ltd. Collection was offered up to their customers and attendees of the event. The coolest part about this event and partnership is that a percentage of the sales will be going to our friends The Chill Foundation!
The event was a great success with drinks flowing (sponsored by our friends at New Belgium Beer!), delicious food, new friends, and a winner of our Lollapalooza prize package! We raffled off tickets, where 100% of those proceeds went to The Chill Foundation. The winner, Gary Freeland, is a longtime customer of the shop, so we were happy to see him two 4 day Lolla passes as well as all 5 of the Chicago designs. Gary made sure to stop our tent to say a quick hello 😃
Where there is hard work there is also fun! With the help of amazing Brooklyn Cloth volunteers, we were able to get a chance a sneak out a few hours a day and catch some of our favorite artists! As a team we all got to go and see G-Eazy completely rock his set on the main Samsung sponsored stage!
Some other personal favorites were Radiohead, Die Antwoord, Third Eye Blind, GRiZ, Disclosure (where yes we may or may not have spotted Malia Obama grooving), and Nathaniel Rateliff and the Night Sweats!
One of our favorites, GRiZ, released a new song with Big Gigantic a couple months back. Check it out and you'll also get the option for a free download!! https://soundcloud.com/griz/griz-x-big-gigantic-good-times-roll
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