In My Hood 

In My Hood

“The boroughs we love are here to stay”

We will always have a love for where we came from, and during the lockdown, it seemed like so many people we’re leaving the city, with news outlets stating the city will never be same.Well, take it from a brand born in Brooklyn, the city and the people, is making a come back. And that’s what our latest campaign “In My Hood” is about: to show how amazing our boroughs are and the BKFAM that live there!

Our Story

We took a trip to Brooklyn, Bronx, Queens, Manhattan and our brother across the Hudson, Jersey City. We got the insider views of what makes their city great while wearing our latest drops in joggers, hoodies, graphic tees, shorts and jackets.

Our mission

We're constantly pushing out the latest trends and styles for men and women at a great price. We think everyone should be able to express their individuality many times over. 

Check out some of our new drops! 

In My Hood with Hoodies

“Graphic led designs”

Now's the season to check out our best selling styles of hoodies for men, women and kids. We added some poly to the mix to maintain the shape and color. 

Starting at $25 and ships free, you can treat yourself to more than one! 

Wear Now Styles

Check out some of new outerwear. We brought back our BKFAM favorite doodle denim and sherpa jackets but also introducing corduroy and some graphic rich anoraks. 

Brooklyn Cloth Kids is here!

We can't forget about the kids in our lives. We literally took the same styles we create for adults and shrink them to the kids sizes.

Cause what kid wouldn't want to dress like their favorite grownup.