ULTRA GAME at COMPLEXCON
ULTRA GAME encapsulates the cross-section of sports and culture. We've partnered with the NFL and NBA to allow you to rep your city, your fam and your colors.This campaign is built around the most passionate fans of the game.That's why we've tapped Atiba Jefferson, Lakers fan and cultural arbiter, to shoot the campaign. For the realest fans, its bigger than a game.
Why we love ComplexCon:
ComplexCon is the world's largest gathering of like-minded pop culture enthusiasts, taking over Long Beach for the weekend of exclusive sneaker drops, headline musical performances, bleeding edge streetwear and fashion. ULTRA GAME debut the first collection with a Direct to Consumer Activation on November 4-5th, 2017
What differentiates this collection from others?
Being design focused and consumer facing was important in how the collection was launched.The pieces are limited Edition with less than 50 units created, making it a collectors item.
The stand out pieces are the cut & sew NBA tank- it’s combining your favorite NBA jersey and elevating it to the next level. We utilized iconic teams from the Chicago Bulls, Knicks, Warriors and Lakers and pieced together different team fabrics to make a one of a kind item.
The NFL Varisty Jacket is a unique piece and great for any NFL fan.
The NAB denim is a shout out to what made UNK Relevant in the sports team apparel but with an updated approach on design, fit and finishes.