New York Penn x Brooklyn Cloth: Luv Yours Cement Mixtape

This year, for our Luv Yours campaign, we’re spotlighting product designer and illustrator, Jus Blanco, founder of New York Penn.

The cement mixtape features a OR code that directs the listener to an R&B playlist curated by Jus. The illustration on the cover is a visual tribute to the diverse and dynamic neighborhoods that make up the city. Whether you're from uptown, downtown, midtown, crosstown, or even from out of town, this playlist is a dedication to all the homies who share the passion for collaboration and creating classics.

Ships before Valentine's. For CUSTOM ORDERS, contact New York Penn.

New York Penn is an ever-growing concept build on the foundation of storytelling using art and design to highlight the thoughts, views, sounds, themes, memories, and experiences that may evoke distinct feelings that come with living in and growing up in New York City.

Luv Yours: A campaign that is more than just about growth; it's about cherishing the journey and the bonds that make it possible. We celebrate love in all its forms, from the warmth of family and friends to the fiery passion for creativity and the drive of entrepreneurship. Here, we shine a light on emerging talents and businesses that are taking root, actively fostering a supportive and collaborative spirit within their communities. Remember, beauty doesn't just bloom at the destination – it flourishes in every step of building something meaningful together. Let's grow, connect, and appreciate the journey, side by side.